We’re thrilled to announce an exciting transformation for our beloved 28 Day Skin brand! While we’re giving it a fresh new look and a new name, UPGRAD’D® Laboratories, rest assured that the core essence of 28 Day Skin, with all the skincare products you know and love, remains unchanged. We’re also unveiling a brand-new website, introducing some fantastic new brands to our lineup, and offering exclusive deals as a token of our appreciation to our loyal customers. The transition to the new packaging will happen gradually as we run through our existing stock. Keep an eye out for the official announcement, and soon, you’ll see the updated imagery on our website. Please note that this rebranding has no impact on the tried-and-true formulas or the exceptional results you’ve come to expect from us. Do you want to keep up to date with the changes, subscribe to our newsletter by clicking here to get weekly up to date news and offers.
Why Change to UPGRAD’D® Laboratories?
The decision to transition from “28 Day Skin” to “UPGRAD’D® Laboratories” reflects our brand’s evolution and commitment to excellence. We’ve expanded our horizons, embraced a broader range of products, and are now driven by a deeper dedication to innovation, honesty, and sustainability. The new name, UPGRAD’D® Laboratories, better encapsulates our core values and the cutting-edge, evidence-led approach we bring to skincare science. This change signifies a transformation that ensures we continue to provide you with the most advanced, ethical, and effective skincare solutions. While we’re giving it a fresh new look and a new name, please rest assured that the core essence of 28 Day Skin, along with the skincare products you know and love, remains unchanged.
What Happens with 28 Day Skin and Regenesis?
The transition from 28 Day Skin to UPGRAD’D® Laboratories as an umbrella brand is a strategic move to unify and expand our product offerings while maintaining the existing sub-brands like 28 Day Skin and Regenesis and new revolutionary brands. Under the umbrella of UPGRAD’D® Laboratories, we can better streamline our product portfolio, maintain consistency, and align all our sub-brands with our core values of innovation, honesty, and sustainability.
This change allows us to continue providing the high-quality skincare products you’ve come to trust from 28 Day Skin and Regenesis while also introducing new lines and innovations under the UPGRAD’D® Laboratories. It signifies our commitment to delivering a wider range of skincare solutions, all backed by rigorous research and quality in our in house laboratory, under a single, overarching brand identity.
What Happens with my Loyalty Points?
Your loyalty points from “28 Day Skin” will not go to waste. To show our appreciation for your continued support, we will be providing you with a voucher on the day of the launch of our new website (value depending on the points). This voucher will be valid for 12 months, giving you ample time to explore and enjoy the brands and products under the UPGRAD’D® Laboratories.
Additionally, you will receive an email with a link to sign up for our new and improved loyalty program. This renewed loyalty program will offer even more benefits, rewards, and opportunities to enhance your skincare journey with us. We are excited to have you as part of this exciting transition and look forward to your continued loyalty and support.
Do I Sign In With Old Credentials in The New Website?
When the new website launches, you will not use your old credentials to sign in. Instead, you will receive a new email containing instructions and credentials for signing in to the new website. This process is designed to ensure a smooth and secure transition to the updated platform. We appreciate your understanding and cooperation during this change and are here to assist you every step of the way. Sign up to our Newsletter for updates, click here.
Will the quality of the products or services change with the rebranding?
Rest assured that the quality of our products and services will remain at the same high standard, if not improve, with our rebranding to UPGRAD’D® Laboratories. Our commitment to delivering excellence, backed by robust research and quality, remains unwavering. We are dedicated to introducing new revolutionary products that will continue to meet and exceed your expectations. The rebranding is about enhancing our brand identity, values, and offerings while ensuring that our commitment to top-notch quality remains constant.
How will the brand’s values and mission evolve with the rebranding?
With the rebranding to UPGRAD’D® Laboratories, our brand’s values and mission will remain steadfast and continue to evolve in the following ways:
- Innovation and Excellence: We will continue to prioritise innovation, research, and evidence-led product development. Our in-house laboratory will remain at the forefront of cutting-edge science, ensuring that every product we offer is crafted with excellence and backed by robust research.
- Honesty and Integrity: Honesty will remain a cornerstone of our brand. We will uphold our commitment to transparent ingredient sourcing, honest product claims, and ethical practices in all aspects of our operations.
- Sustainability and Environmental Responsibility: Our dedication to environmental responsibility will be further enhanced. We will continue to use sustainable packaging, carbon-neutral mailing bags, and promote reuse and recycling. Our commitment to supporting ethical and environmentally-friendly practices will grow even stronger.
- Accessibility and Inclusivity: We will continue to work towards making skincare accessible to everyone. The introduction of braille on our products in 2023 is just the beginning. We will strive to be even more inclusive, ensuring that our skincare solutions are suitable for a diverse range of individuals.
- Loyalty and Reward: Our renewed loyalty program will provide more opportunities for loyal customers to benefit from their support. We will appreciate your trust and commitment by offering exclusive rewards and incentives.
- Product Range and Sub-brands: With UPGRAD’D® Laboratories as the umbrella brand, we will introduce an expanded range of products and brands, including those under the 28 Day Skin and Regenesis sub-brands. This diversification will allow you to access a broader selection of skincare solutions.
In summary, our rebranding is not a departure from our core values and mission but rather an evolution and expansion that will enable us to better serve our customers while staying true to our commitment to excellence, honesty, sustainability, inclusivity, and innovation.
Will the pricing of the products or services be affected by the rebranding?
Our commitment is to ensure that the rebranding from “28 Day Skin” to “UPGRAD’D® Laboratories” has no adverse impact on the pricing of our products or services. While we continue to innovate, maintain high-quality standards, and expand our product offerings, we are dedicated to offering competitive and fair pricing to our valued customers. Our goal is to make exceptional skincare accessible to all while upholding our core values of honesty and ethical practices. Therefore, you can expect the same dedication to affordability and quality as you have experienced with “28 Day Skin.”
Will the rebranding result in new products or services being offered?
There are no changes but always looking for new sustainable practices to UPGRAD’D® Laboratories’ commitment to sustainability, ethical practices, or social responsibility. We remain steadfast in our dedication to conducting business in a manner that benefits both individuals and the planet. Our core values of environmental responsibility, ethical practices, and social responsibility continue to be at the heart of everything we do. In fact, we have strengthened our commitment by partnering with Provenance®. This partnership reinforces our dedication to transparency, traceability, and ethical sourcing of our products.
We will continue using carbon-neutral sugar cane mailing bags and compostable packaging, never testing on animals, maintaining our 100% cruelty-free status, offering vegan products, and donating a percentage of our profits to good causes and charities. Our belief in reuse, recycle, and repurpose remains unchanged. The transition to UPGRAD’D® Laboratories only enhances our ability to further these commitments and deliver excellence in all aspects of our brand.
How will the visual identity of the brand change? Will there be a new logo, packaging, or website design?
The visual identity of the brand is undergoing a significant transformation to align with our brand’s values and the evolution of UPGRAD’D® Laboratories. Here’s what you can expect:
- New Logo: UPGRAD’D® Laboratories will have a fresh, updated logo that represents our commitment to innovation, sustainability, and quality. The logos for sub-brands like “28 Day Skin” and “Regenesis” will also be redesigned to maintain consistency within the brand family.
- New Packaging: Our packaging is being revamped to be more seamless and sustainable. We’re making a conscious effort to reduce our environmental footprint.
- Website Redesign: We’ve taken your feedback to heart and are launching a new website that’s not only visually appealing but also more accessible and user-friendly. The updated website will make it easier for you to explore our products, access information, and engage with our brand.
These changes in visual identity and design are part of our commitment to providing you with an enhanced and more holistic skincare experience under the UPGRAD’D® Laboratories brand. We’re excited to present these updates and improvements as we continue to innovate and upgrade. S
Is there a timeline for the rebranding, and when can consumers expect to see the changes take effect?
The rebranding of “28 Day Skin” to “UPGRAD’D® Laboratories” and the launch of the new website are set to take place on the 4th of December. As for the packaging changes, they will occur as soon as the old stock is completely transitioned. This process may take some time, but we are committed to ensuring a smooth and efficient transition to the new packaging while maintaining the high standards you expect from us. We appreciate your patience and continued support during this exciting period of change and renewal.
If you have any further inquiries or need assistance beyond our FAQ, please don’t hesitate to reach out to us at hello@28dayskin.com. We’re here to provide you with the support and information you need. Your satisfaction is our priority. Sign up to our newsletter so you do not miss out on our offers, web launch, loyalty programs and more! Click Here to Sign Up!
