Our mission is to improve people’s lives through the innovative synergy of skincare, technology, nutrition and mental health. We call this synergistic therapy.
We believe everyone deserves to have happy skin and making synergistic therapy accessible to all is at the heart of everything we do. We do not believe in Green or Clean Beauty hype. Our formulators and nutritionists choose ingredients based on their effectiveness, not on whether they are synthetic, natural, green or allegedly clean. We do not avoid ingredients because they sound scientific and do not include ingredients because they are popular.
With a meticulous passion for evidence led innovation, we create our own products entirely from our inhouse state of the art laboratory. In 2019 we introduced in-product patch testing. We are the only skincare brand to give all its customers free access to patch tests prior to using products. We pride ourselves on our state of art laboratory in the grounds of a beautiful Cotswold Manor House.